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01 / 10
Pitch Deck — March 2026

Level Lume™

Ambient IoT hardware that makes home energy and water consumption visible at a glance. No app, no screen, no learning curve — just light.

02 / 10
The Problem

Energy costs doubled. Leaks go unnoticed. Nobody sees it.

Invisible consumption

97% of homeowners never check their smart meter. Energy and water data exist — but it's buried behind apps, portals, and number-heavy dashboards nobody opens.

Rising bills, no action

EU household energy costs rose 35% between 2021–2024. Most people only discover the damage quarterly — when the bill arrives.

Silent water damage

Slow leaks cause an average of €3,000–€8,000 in home damage. A dripping toilet can waste 200 litres per day unnoticed.

03 / 10
The Insight

Visibility alone cuts consumption by up to 30%.

In the 1970s, researchers moved the energy meter from the basement to the hallway. Consumption dropped 12–30% — no technology, no incentives. Just awareness.

Level Lume applies that principle with modern hardware and design.

04 / 10
The Product

A wall fixture that shows what your home is doing.

Green = low usage. Yellow = moderate. Red = high. Blue = water leak. One glance, zero effort.

Cryo

From €—

Black aluminium. Slim, architectural, invisible against the wall.

Ligna

From €—

Natural oak. Warm, Scandinavian, designed to blend into living spaces.

Circa

From €—

Frosted acrylic halo. 360-degree ambient glow. A statement piece.

05 / 10
How It Works

Plug in. Connect. See.

Setup

  • Hub connects to the P1 port on the smart meter (no electrician needed)
  • WiFi pairing via browser-based onboarding
  • Fixture mounts on any wall — powered by USB-C
  • Optional: Flume water sensor for water monitoring

Technology

  • ESP32-S3 microcontroller with custom PCB
  • ESP-NOW protocol for instant hub-to-fixture communication
  • Cloud: Firebase (Auth, Firestore, Hosting, Functions)
  • OTA firmware updates — devices improve after purchase
06 / 10
Market Opportunity

Smart home meets home energy.

85M
Smart meters in EU (2024)
€12B
EU home energy management market
5.8M
Households in Belgium + Netherlands

Launch market: Belgium (DSMR 5.0 compatible smart meters). Expansion: Netherlands, then broader EU.

07 / 10
Business Model

Hardware-first. Software-enabled.

D2C e-commerce

Direct-to-consumer via levellume.com. Stripe checkout. No retail middleman. Average order value: €169–€249 (fixture + hub).

Referral-driven sales

Built-in referral system with unique sales codes. Sales team earns commission per conversion. Low-cost acquisition channel.

Future: energy partnerships

Energy providers can co-brand or bundle Level Lume with tariff plans. B2B2C channel for scale beyond D2C.

08 / 10
Traction

Where we stand.

4
Years in development
3
Product variants
BE
Launch market
2
Founders

Full-stack product built in-house: hardware (PCB, enclosure), firmware (C++), cloud (Firebase), web (e-commerce, admin, dashboards), and sales infrastructure.

09 / 10
Roadmap

What we've built. What's next.

Completed

Core product development

Hardware, firmware, LED engine, P1 smart meter + Flume water integration.

Completed

E-commerce platform

Website, Stripe checkout, customer dashboard, admin HQ, sales referral system.

Completed

OTA update infrastructure

Over-the-air firmware updates, fleet management, staged rollouts, device recovery.

Next

Belgium market launch

First shipments to Belgian customers. DSMR 5.0 compatible P1 meters.

Planned

EU expansion & gas monitoring

Netherlands and broader EU. Gas consumption visualization. Multi-language support.

10 / 10
Get in touch

Let's talk.

Whether you're exploring investment, partnership, or collaboration — we'd love to hear from you.

lars@levellume.com

levellume.com — Antwerp & San Francisco Bay Area